Author:
Foote, Cone & Belding Ltd, advertising agency [Toni Home Permanent Wave; hairdressing]
8vo, 26 pp. In very good condition, on lightly-aged paper. Contained within a blue card folder. Preceded by contents: '1. What is Public Relations? [3 pp] 2. Objectives of Toni Public Relations Plan. [6 pp] 3. Background Story of Toni. [7 pp] 4. Public Relations Releases. [10 pp] 5. The Trade Press follow our line.' [cuttings from three periodicals, including 'Hairdressers' Weekly Journal' and 'New York Times'.] From the collection of the Kent businessman Franklyn Rogers.
