Mimeographed typed report by the firm's London office titled 'The Story of Toni Home Permanent Wave and an explanation of Public Relations'.

Author: 
Foote, Cone & Belding Ltd, advertising agency [Toni Home Permanent Wave; hairdressing]
Publication details: 
London: 1948.
£75.00
SKU: 9181

8vo, 26 pp. In very good condition, on lightly-aged paper. Contained within a blue card folder. Preceded by contents: '1. What is Public Relations? [3 pp] 2. Objectives of Toni Public Relations Plan. [6 pp] 3. Background Story of Toni. [7 pp] 4. Public Relations Releases. [10 pp] 5. The Trade Press follow our line.' [cuttings from three periodicals, including 'Hairdressers' Weekly Journal' and 'New York Times'.] From the collection of the Kent businessman Franklyn Rogers.