[Swan Sonnenschein & Co., Limited, London publishers.] The first number and the only one printed of the periodical ‘What to read / A guide to the best in periodical literature books of the hour & books for all time’.

Author: 
Swan Sonnenschein & Co., Limited, London publishers [A. Fenwick; W. Macdonald; Charles Weekes; George Sampson; Tolstoy; Gilbert White of Selborne; Rudyard Kipling]
Publication details: 
5 November 1902 (vol. 1, no. 1). Swan Sonnenschein & Co., Limited, London. Printed by C. F. Hodgson & Son, London; ‘Published for the Proprietors by A. FENWICK, at 18 Bride Lane, Fleet Street, London.’
£100.00
SKU: 24840

Stapled periodical in black and white: iv + 12 pp, 4to. The outer leaves carry advertisements, with the front leaf paginated i-ii and the back leaf iii-iv. Engraved masthead at top of front cover. Containing thirteen articles between ‘Foreword’ (the journal aims ‘to address itself to all who, caring to read about Books, care especially to read about the Best - about those which are, beyond question, always worth reading and worth writing about’) and ‘Editorial Notices’, including ‘Books and Life’ by W. Macdonald, ‘The Birth of a Classic’ (i.e. White’s Selborne) by Charles Weekes, ‘The Apostle of Non-Resistance’ (i.e. Tolstoy) by George Sampson and ‘Bibliography - What is it?’ by Victor V. Branford; among the nine anonymous articles are ‘Parliamentary Publications: - Egypt and the Soudan in 1901’ and ‘Child Literature. - “Just So Stories”’.