[ Sarony Virginia Cigarettes. ] Printed 'Travel Album' titled 'A Day on the Airway', with foreword by Sir Alan Cobham, containing complete set of 25 cigarette cards depicting a journey from Croydon Aerodrome to Amsterdam.

Author: 
[ Nicolas Sarony & Co., New Bond Street, London; Sir Alan Cobham; Imperial Airways; British aviation; Croydon Aerodrome; Amsterdam, Holland ]
Publication details: 
Issued by Nicolas Sarony & Co., New Bond Sreet, London, W.1. [ 1928 ]
£100.00
SKU: 18105

A charming and evocative production. Cards in very good condition; album in good condition, with light signs of age and wear. Initial note: 'This Travel Album is issued without charge to hold a complete set of twenty-five "A Day on the Airway" pictures, as issued with all packings of Sarony Virginia Cigarettes, plain or cork tipped.' The album comprises eight pages printed in black and green, on thick paper, stitched into black card wraps. Embossed on the front cover in faded gold is the title and an illustration of the plane (an Imperial Airways 'Argosy') flying in clouds. Foreword, with facsimile signature and facsimile ink portrait, by Sir Alan Cobham, concluding: 'I wish Nicolas Sarony & Co., every possible success with "A Day on the Airway." By issuing their cigarette pictures of aviation, they are not only helping the cause of flying, but they are thereby helping Britain.' The text describes a fictitious flight, 'starting from Croydon Aerodrome with Amsterdam as the final place of landing', of which there is a full-page map. The cigarette cards, each printed in colour within a gold border, illustrate the text, beginning with 'Weighing In', 'Land Lighthouses', 'Control Tower', 'Embarking', 'Position Finding' and 'Interior Saloon'. The following 19 cards illustrate scenes viewed from the plane, ending with 'Central Station, Amsterdam'. Uncommon: no copy found on either OCLC WorldCat or on COPAC.