SEGALL

Approximately fifty Autograph and Typed Letters Signed to Laurence Rivers, Inc., along with cuttings, etc., concerning Segall's play 'Lost Horizons'.

Author: 
Harry Segall on Broadway
Publication details: 
Most from New York on various dates in 1934.
£450.00

Lost Horizons by Harry Segall (1897-1975) opened at the St James Theatre on Broadway on 15 October 1934. An impressive testament to the efficient marketing of mainstream entertainment in early-twentieth-century America. Laurence Rivers, Inc., of 19 West 44th Street, New York City, were clearly the play's publicists, and the majority of these letters are from the representatives of various religious organisations in New York, thanking William Fields of the company for the gift of free tickets.

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